The Global Challenge Institute today announced the launch of The Katerva Challenge (www.katerva.com), a world-class, six-month event that uses competition, education, collaboration, and social media to solve universal problems that affect the world. In 2010, the Challenge’s inaugural year, the task is to reduce greenhouse gas emissions to slow the onset of climate change. Corporations, governments, institutions, and associations will create five-person teams tasked with solving this global plight by incubating original ideas with mass appeal. Winners will be chosen by online voting and an expert panel.
“There are a great many challenges we are facing in the world today that can best be addressed by a global community effort,” said Terry Waghorn, CEO of The Global Challenge Institute. “Today we have more knowledge, education, and problem-solving power within our grasp than ever before. We’re excited to bring bright minds together around a single purpose each year for the betterment of mankind.”
Participating in the challenge is Blank Canvas International — a sustainability consultancy from South Africa — and Clean Air Champions — a coalition of athletes dedicated to improving air quality. “We’re thrilled about these teams, and the great interest received from large companies,” said Ged Davis, a former
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