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MS&L, one of the world’s leading communications firms, has promoted Scott Beaudoin to North American Director of the agency’s Cause Marketing & Corporate Social Responsibility specialty effective immediately. |
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MS&L, one of the world’s leading communications firms, has promoted Scott Beaudoin to North American Director of the agency’s Cause Marketing & Corporate Social Responsibility specialty effective immediately.
Beaudoin, an award-winning industry veteran, will be responsible for driving continued thought leadership and growth in the Cause & CSR space across all practices and offices in the U.S. and Canada, expanding the dramatic success of an offering he has spearheaded for 18 months.
“In 2010, we expect that more companies will look to drive the bottom line through Cause and CSR,” said Jim Tsokanos, President of the Americas. “Scott and his team understand the need to capture the ROI of values-driven strategies. The MS&L offering will help enterprises translate their core competencies and values into credible and measurable market opportunities, differentiation and consumer loyalty for years to come.”
Unveiled in February 2009, MS&L’s Social Activism Marketing (SAM) approach blends the power of corporate social responsibility and cause marketing with the penetration of digital tools to spawn social movements for profit and purpose. SAM is brought to life through a proprietary process that pinpoints the four stages of social movement that corporations can use to facilitate purpose-driven campaigns, drive influence and maximize reach.
“Companies and
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