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Columbia Sportswear Company (NASDAQ: COLM) provided an update on its ongoing efforts to assist Haiti relief efforts. Immediately following news of the devastating earthquake, the company began working closely with international relief agencies, including Mercy Corps, World Vision and Soles4Souls, for guidance on specific relief needs. To date Columbia Sportswear has:

– arranged for the shipment of shoes, clothing and accessories with an estimated retail value of more than $3 million to be distributed by on-site relief workers,
– facilitated the sale of over 1,000 Columbia and Mountain Hardwear tents to Shelterbox, providing temporary shelter for affected families,
– donated more than $120,000 in cash to a variety of accredited relief organizations through a combination of employee donations and company matching.

In addition, in collaboration with Soles4Souls, Columbia will be collecting used footwear at each Columbia Muddy Buddy event being held in 18 cities across the U.S. beginning in March, to help Soles4Souls reach its goal of collecting 1 million pairs of shoes for Haiti in 2010.

Tim Boyle, Columbia’s president and chief executive officer, commented, “Columbia Sportswear and its employees have a long history of responding with compassion and generosity to help survivors of natural disasters. The devastating earthquake in Haiti provided another opportunity

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